ÂÜÀòÂÒÂ×

Vineeth Pillai serves as the Director of Personalization and Digital Customer Journey Analytics at Discover Financial Services, where responsibilities include overseeing credit card account bookings via paid search and emerging digital channels, as well as managing full funnel attribution and media mix modeling. With prior experience as Director of Paid Media & Attribution Analytics, Senior Manager in Digital Analytics, and Senior Manager in Portfolio Analytics, Vineeth has successfully developed automated algorithms, optimized marketing strategies, and improved account performance through relevant offers. Previous roles include managerial positions focusing on retention analytics and project management of international sales analytics at Discover and a consultancy role at Carlson Marketing. Vineeth holds a Master of Science in Mechanical Engineering from Missouri University of Science and Technology, an MBA from Lake Forest Graduate School of Management, and a Bachelor of Engineering from the University of Madras.