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Pulkit Shukla is a Principal Data Science professional at Discover Financial Services since July 2019, with prior roles including Lead Data Science Analyst and Lead Marketing Analytics. Pulkit's experience encompasses a significant contribution to developing predictive models and utilizing Natural Language Processing for customer insights. Pulkit previously served as a Graduate Student at Purdue University Krannert School of Management from June 2018 to May 2019 and as a Business Analyst at Kantar from June 2016 to April 2018, where key achievements included creating a churn prediction model that reduced attrition by 8% and developing a text mining tool for insights on product improvement. Educational qualifications include a Master's degree in Business Analytics and Information Management from Purdue University Daniels School of Business and a Bachelor of Technology in Civil Engineering from Malaviya National Institute of Technology Jaipur.