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Holly Koeppen is an experienced professional in consumer insights and marketing research, currently serving as Senior Principal at Discover Financial Services since October 2017. Prior to this role, Holly held various positions at Zurich North America from May 2004 to January 2017, culminating in the title of Associate Director of Marketing Research. Holly's earlier career includes roles such as Associate Manager of Consumer & Market Insights at Unilever and Study Director at Ipsos. Holly Koeppen holds an MBA and a BSBA in Marketing, both from Bowling Green State University, achieved between 1989 and 1995.