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Eva Mycek is an accomplished marketing professional with extensive experience in customer marketing communications and product marketing strategy, currently serving as Marketing Manager at Discover Financial Services. Responsibilities include managing multi-channel marketing for the Discover it Card 5% Cashback Rewards Program and leading strategic initiatives in cash back category selection. Prior roles at American Express involved managing a cash back loyalty program and executing a multi-channel brand strategy, while earlier experience includes auditing roles at Deloitte and UBS. Eva holds a Master of Business Administration from St. John's University and a Bachelor of Science in Fashion Design from Buffalo State University. Additionally, Eva is pursuing a Product Marketing Certificate from Cornell University.