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Amy Adams is an accomplished executive in media and marketing, currently serving as VP of Media COE at Discover Financial Services since April 2022. Previously, Amy held the position of Global Head of Personalization at McDonald's from January 2020 to March 2022, where responsibilities included developing a customer-centric personalization vision and advancing the global customer data strategy. An extensive career at Starcom included roles such as EVP, Group Director overseeing the Lowe's account, and SVP, Investment Director leading a large investment team. Prior experience also encompasses significant contributions to Publicis Groupe and Starcom Mediavest Group, focusing on data-driven strategies and cross-channel marketing. Amy began a career in media activation with early roles at Starcom Worldwide and contributed to the hospitality industry as General Manager of Piece. Amy holds a marketing degree with a finance emphasis from the University of Iowa.