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Xochitl Ruiz has served as the Chief Executive Officer for Discflo Pumps since 2001. During their tenure, they have helped to establish the company as a global leader in designing pumps for hard-to-pump applications. Xochitl's dedication to quality and precision has been instrumental in the longevity of Discflo's pumps. In 2021, they joined Vistage Worldwide, Inc. as a member, where they are committed to elevating their company and community through CEO peer advisory and executive coaching.

Xochitl Ruiz earned a Bachelor of Science degree in Criminal Justice from the University of Phoenix, although no information is provided on the duration of their studies.