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Jeff Patterson is currently the Co-founder, VP Data & Insights at Directly. Jeff has also previously worked as a consultant with ShopWell, as well as the VP Products and Co-Founder of Visible Path. In addition, they were a partner with Social Venture Partners, LLC from January 2009 to March 2011. Patterson has also served as the VP Engineering for IUMA and eMusic, as well as the President and CTO of Internet Underground Music Archive (IUMA).

Jeff Patterson's educational career includes a Bachelor of Arts in Computer Science from the University of California, Santa Cruz and a Master of Arts in Computer Science, Cognitive Science, and Music Theory from the University of California, Berkeley.

Jeff Patterson works with Scott Golubock - VP Engineering, Soon Len Lee - Talent Lead, and Antony Brydon - Co-founder & VP Platform. and Vlad Georgescu - Director of Design reports to Jeff Patterson. Jeff Patterson reports to Mike De La Cruz, CEO.