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Dragos Marica is an experienced professional in digital marketing and paid media, currently serving as Associate Director of Paid Media at Directive since May 2023. Previously, Dragos held the position of Account Director at EssenceMediacomX, where responsibilities included developing media strategies and leading teams to achieve KPIs across the EMEA region. Dragos also worked as a Biddable Account Manager at Publicis Groupe, overseeing campaign strategies for notable clients, and as a Senior Biddable Executive at MG OMD, managing extensive campaign deliveries for various UK Government accounts. Earlier roles included Social Media Manager at Marica Advertising and Social Media Executive at Maple Forest, where Dragos successfully optimized numerous media campaigns. Dragos holds a Master's degree in Digital Communication and Media/Multimedia from the Faculty of Marketing and a Bachelor's degree in Marketing from the University of Craiova.