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Samuel Day is an accomplished marketing executive with extensive experience across various sectors. Currently serving as the Chief Marketing Officer (CMO) at Direct Line Group since January 2024, Samuel leads marketing strategies for multiple brands, including Direct Line and Churchill. Prior roles include CMO at Confused.com, where significant market share growth was achieved, and Director of Customer Acquisition at RAC, focusing on insight-led marketing strategies. Samuel's background includes leadership positions at Microsoft, HSBC Bank, the Automobile Association, and Denplan, highlighting a strong track record of developing effective marketing strategies, driving customer retention, and managing large budgets. Samuel holds a CIM Postgraduate Diploma in Marketing from Southampton Business School and a BA Hons in English and American Studies from Southampton University.