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Laura Bacon is a Senior Digital Analyst at Direct Line Group since August 2022, leveraging extensive experience in data analysis and reporting to guide strategic business decisions. Prior to this role, Laura served as a Product Analyst at reed.co.uk, where data-driven insights were produced using tools such as Google Analytics, Looker, and Data Studio. Laura's career also includes positions as a Continuous Improvement Executive at Reed in Partnership, where management of evaluations and customer research was conducted, and prior roles in customer service at Boots UK, Tesco PLC, Debenhams, and Little Mill Bakery. Laura holds a Bachelor's Degree in Sociology from the University of Kent and has completed A Levels and GCSEs from Parkwood Sixth Form and Moira House, respectively.