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Alessandra Wood is an accomplished Senior Digital Analytics Specialist and Scrum Master at Direct Line Group, with a strong background in digital marketing measurement and user behavior analysis aimed at fostering a data-driven culture. Previously, Alessandra led the Site Reporting and Web Analytics team at eFinancialCareers, contributing to competitive analysis and strategic insights, while also managing product development and marketing initiatives across multiple regions. Alessandra has a variety of certifications including Professional Scrum Master I and Google Analytics qualifications, along with a CIM degree in Marketing from the University of Westminster.