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Yashvi Thakkar is a Senior Data Scientist at Direct Agents, involved in optimizing media budgets for B2C brands and launching personalized promotions to drive revenue growth. Previously, Yashvi worked as a Research Data Scientist at Carnegie Mellon University, analyzing the impact of movie releases on commercial activity, and as a Data Science Consultant at The Hershey Company, where shelf space optimization and A/B testing strategies were developed. Yashvi's experience also includes roles at Federated Hermes, Linde Engineering, BoTree Technologies, Salesforce, L&T Technology Services Limited, and IndaPoint Technologies, with significant contributions in data analysis, machine learning, and creating analytical tools for various industries. Yashvi holds a Master's in Information Systems Management from Carnegie Mellon University and a Bachelor of Technology in Computer Science from Vellore Institute of Technology.