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Armineh Sarkissian serves as the Director of Marketing & Gift Cards at Applebee's Neighborhood Grill + Bar since March 2016, focusing on the creation and enhancement of gift card products that generate significant annual sales. Armineh also holds positions as a Member of the Board of Directors and Executive Vice President at the Incentive Gift Card Coalition, a Board Member of the Retail Gift Card Association, and a former Board Member of the Incentive Marketing Association. Prior experience includes a role as Global Retail Sales, Marketing & Affiliates Manager at The Walt Disney Company, where Armineh led international sales for Club Penguin, and various positions at Diageo, focusing on licensing and partnership management. Educational qualifications include an MBA in Marketing from Woodbury University and a BS in International Business and Finance from the University of Southern California.