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Sophini Keth is a seasoned professional with extensive experience in e-commerce project management, UX/UI design, and web development. Currently serving as a Senior E-commerce Project Manager at DIM since January 2020, Sophini excels in managing project roadmaps, analyzing business needs, and optimizing e-commerce processes. Previously, at ETAM, Sophini held roles as a Webmaster and UI/UX Designer from August 2011 to December 2019, focusing on site evolution, user stories, and SEO optimization. Early career experience includes a Multimedia Designer position at Agence Adinteractive, where Sophini developed wireframes and digital marketing materials. Sophini holds a Licence in Multimedia Design from Efficom and a BTS in Multimedia Graphic Design from Infa Créa.