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Richard Norbruis is a seasoned Freelance (Technical) Web Analyst and CRO Specialist with over 7 years of experience in data analytics and conversion rate optimization. Currently, Richard operates a consultancy and collaborates with several organizations, leveraging expertise in Google Analytics, Google Tag Manager, and BigQuery to drive data-driven strategies. Richard's professional background includes roles at ANWB, iProspect, and Kliq Internet, where responsibilities ranged from team leadership to automation and the implementation of A/B testing. Richard holds a Master of Science in Social and Organizational Psychology and a Bachelor of Science in Psychology from Leiden University, emphasizing a strong foundation in human behavior and data analysis methodologies.