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Luca Poma is a distinguished academic and professional specializing in communication and reputation management. Currently serving as a Professore incaricato at UNIRSM - Università degli studi della Repubblica di San Marino since January 2016, Luca teaches enterprise communication and reputation management, as well as courses in a master's program and undergraduate digital media studies. Additionally, Luca has held a contract professor position at Università LUMSA since September 2015, focusing on advanced public relations and digital PR within a master's program. As a founding partner at Diligentia and a long-term educator at Il Sole 24 ORE Business School, Luca imparts knowledge on digital communication and crisis reputation management. An active member of the Italian Federation for Public Relations (FERPI) since 2007, Luca also serves as a communication advisor for Ambassador Giulio Terzi and as the director of the Center for Studies and Research at Reputation Management Srl. In various capacities, Luca supports Guna Spa and operates as a freelance expert in reputation management since 1990.