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Sarah McDonald has a diverse professional background in digital marketing and strategy. Sarah most recently held the position of Senior Director of Global Media & Growth at Diligent starting in 2022. Prior to that, they were the Head of Digital at Zahra from 2020 to 2022, where they were responsible for developing and implementing digital marketing strategies for clients. From 2016 to 2020, Sarah worked as the Digital Marketing Director at FROM6, where they developed and implemented digital marketing strategies for various industries. Sarah also held the role of Head of Client Service at Lumen.Works from 2014 to 2016, managing digital transformation projects for large brands. Sarah began their career as a Sales and Feedback Administrator at ZaPOP in 2009 and gained experience as a Promoter at Kreate from 2008 to 2009.

Sarah McDonald's education history includes the following:

- In 2011, they obtained an Internet Marketing Certificate from UCT.

- In 2009, they completed a Post Graduate Management Programme in Marketing and Advertising Communications at Red & Yellow Advertising School.

- From 2006 to 2008, they pursued a Bachelor of Commerce (B.Com.) degree in Marketing/Marketing Management, General at Stellenbosch University.

- From 2001 to 2005, they attended Fairmont High School and completed their Matric.

Additionally, Sarah has obtained the following certifications:

- Sarah received the Diligent Change Agent 2023-2024 certification from Diligent in 2023.

- Sarah has a Display Certification from Google.

- Sarah has also completed the Fundamentals of Search Marketing course offered by Google.