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Chrissy Fice is an accomplished marketing professional with extensive experience in commercial marketing leadership. Currently serving as Chief Customer Officer at Dignity Plc since February 2023, Chrissy previously held the position of Marketing Director at Simplyhealth from March 2020 to January 2023. Prior to this, significant roles at Vitality UK included Brand Director, Head of Marketing Communications, and Head of Direct and Digital Marketing between January 2011 and March 2020. Chrissy's expertise encompasses acquisition, engagement, and retention strategies, with earlier positions as Senior Marketing Manager at PruHealth, Marketing Manager at Aon Risk Services, and various marketing roles at Standard Life and Thomson Directories, illustrating a robust career in direct and digital marketing.