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Samantha Baharvar is an accomplished professional in communications and strategy, currently serving as SVP of Connections Strategy at Digitas North America since December 2016. Previously, Samantha held key positions at Carat USA as VP, Communications Planning Director, where strategic cross-channel programs were managed for Diageo brands, and at Partners + Napier in Engagement Planning, focusing on consumer engagement strategies. Earlier experience includes roles at MediaCom as Partner and Communications Planning Director, at Bartle Bogle Hegarty as Engagement Planning Director, and at Anomaly as Communications Planning Supervisor, where Samantha developed communication platforms based on extensive target analysis. Samantha's career also includes foundational roles as a Media Planner at Gotham Inc. and Wieden + Kennedy. Samantha holds a Bachelor's degree in Advertising from Syracuse University.