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Alison Burg has held various positions in marketing, advertising, and communications throughout their career. Currently serving as VP, Group Account Director at Digitas Health, Alison focuses on developing data-driven customer support programs, mobile notifications, voice activation initiatives, social media, and content strategies. Prior to this role, Alison founded and led UpSpring, a marketing consultancy, and served in senior account management positions at companies like Razorfish Health and Quaker City Mercantile. With a Bachelor of Arts in Communication Studies from Bloomsburg University of Pennsylvania, Alison has a strong background in developing and executing strategic marketing initiatives.