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Nicole Murdocca is an experienced marketing professional currently serving as a Senior Web Growth Marketing Manager at DigitalOcean since September 2020. In this role, Nicole oversees self-serve upsell and retention campaigns while supporting the marketing integration of acquired companies. Previous positions at DigitalOcean include roles as Growth Marketing Manager and Retention Marketing Manager, where notable achievements include scaling customer referral programs and conducting customer retention campaigns. Prior to DigitalOcean, Nicole held positions such as Digital Optimization Manager at Entertainment Benefits Group, where management of website testing programs and a cross-functional team led to significant improvements in testing velocity. Nicole's earlier experience includes digital marketing roles at Merlin Entertainments plc and ARPR, where digital initiatives for multiple brands were successfully managed. Nicole holds a Bachelor of Science in Marketing and Management from Tulane University.