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Akansha Lal has a diverse work experience, starting with their current position as Head of Marketing at DigitalAPICraft, a Google ISV partner. Prior to this, they worked at Unthinkable Solutions as part of the Data Management Services team, overseeing marketing initiatives and assisting customers in managing CRM data quality. Before that, they held roles at SingleInterface as a Business Director and Associate Director, where they focused on sales, strategy, and verticals such as education and travel, tourism, and hospitality. Akansha also served as Assistant Vice President of Business and Strategy at Percept Knorigin Solutions. Akansha has previous experience as the Director and Head of Strategy at Advelestica and as a Buyer at Impulse. Akansha began their career as President at NIFT New Delhi.

Akansha Lal completed their eGMP degree in Strategic Management for Business Excellence from the Indian Institute of Management, Lucknow in 2022. Prior to that, they obtained a BFTech degree in Apparel Production from the National Institute of Fashion Technology Delhi in 2012. In 2008, they completed their 12th grade from Mother's International. Before that, they completed their 12th grade from DPS Patna in 2006. Additionally, Akansha has obtained various certifications such as Google Cloud Marketplace Partner Fundamentals, Account-Based Marketing Foundations, Microsoft Advertising Certified Professional, Account Based Marketing (ABM) 2021 - B2B Marketing Strategy, Salesforce Training 101, The Complete Data Science Project Management Course, Adwords Display, Digital Sales, Google Adwords Fundamentals Certification, and Google Search Ads Certification.