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Caroline Bates is a seasoned professional with extensive experience in marketing, brand strategy, and consultancy. Currently serving as Founding Partner at Citizen Good and a member of both MarketingKind and the Digital Technology Advisory Group's Global Leadership Team, Caroline has a proven track record of leadership roles across various organizations. Notable past positions include Director at Kokoro Global, Board Director at Chime Group, and Head of Brand and Marketing Strategy at O2 UK. Caroline has also led significant initiatives at Post Office Ltd, where foundational work in brand development and customer experience took place. Caroline's academic credentials include a BSc Hons in Business Management from King's College London and specialized training in sustainable marketing and business from the University of Cambridge.