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Alex Boston

Growth Marketing at Digital Smoothie

Alex Boston serves as the Chief Optimist Officer (COO) at Boston Impact, a family-owned boutique capital and corporate advisory firm dedicated to merging philanthropy with high-impact investing since January 2024. With extensive experience, Alex is also a Partner at Halehaven, providing strategic project management and growth marketing services since 2012, and has held positions including Growth Marketing at Digital Smoothie and Head of Marketing and Growth at Four Pillars Trading, focusing on market expansion. Previous roles include Marketing Manager in the Research Department at Deakin University, Event Director at Waves 2 Woods, Stakeholder Engagement Manager at RMIT University, and Marketing Director at soundhalo. Alex began a career in community engagement at the Department of Families, Housing, Community Services and Indigenous Affairs and holds a Bachelor of Arts degree in Media, Marketing & Psychology from RMIT University.

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