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Gema Ordaz Piñero is a seasoned professional in digital marketing and performance management with extensive experience since January 2018 as a Performance Team Leader at Digital Menta, where responsibilities have included consultancy in digital business and paid media, as well as performance management for PPC, social ads, and affiliate marketing. Prior to this role, Gema Ordaz Piñero worked at Hello Media Group as a Social Media and Online Media Planner from September 2016 to November 2017 and completed a master's degree in education at Universidad Antonio de Nebrija during the same period. Gema Ordaz Piñero has also built foundational experience as an Administrative Assistant at KING JOUET ESPAÑA, focusing on accounting and customer relations. Academic credentials include a Master's in Digital Marketing from EEME Business School and a degree in Business Administration from Florida Universitària.