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A talented storyteller with an eye for design, Alex Kotlyar is a creative, dynamic and accomplished marketing strategist. With nearly two decades of experience under his belt, Alex has a proven track record of building and maintaining successful performance-driven products and digital omnichannel campaigns. Alex’s rich, cross-sector knowledge, design mind and data-driven methodology help him and his team deliver compelling, high-impact products and consumer-friendly digital experiences that drive measurable performance.

As Senior Vice President of Product for Digital Media Solutions Inc. (NYSE: DMS), Alex leads a cross-functional product team, blending technology with design, UX and strategy to ensure that business goals are met and the design vision is carried through the full lifecycle of a product. DMS received a spot on Inc. magazine’s inaugural Best Led Companies list in 2021, recognizing the impact of Alex alongside fellow DMS leaders.