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Tanya Ferrell is a seasoned digital marketing professional with extensive experience in paid search management and digital media strategy. Currently serving as Paid Search Manager at Digital Impulse since October 2022, Tanya previously held roles such as Paid Search Specialist at Pearson and Founder of Lucendity, a comparison shopping service for consumer loans. Tanya's background includes a Sr. Digital Media Specialist position at Potawatomi Hotel & Casino, where responsibilities encompassed managing a multimillion-dollar digital media budget and establishing key strategies. With prior experience at PwC, Tanya contributed to significant growth in organic search traffic and user acquisition for various clients. Additional roles at VivaKi Nerve Center and IMPAQT highlight a consistent track record in managing teams and driving successful advertising outcomes. Tanya holds a Bachelor of Science in Advertising from The Art Institutes.