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Reid is a seasoned finance professional with core Financial Planning & Analysis background at major multinational Fortune 500 Companies – Including Nike & Qualcomm. He has a proven track-record of driving growth and expanding profitability within retail.

Most recently Reid served as CFO / COO at Hurley – a standalone Global Brand within the Nike Portfolio – where he managed the full P&L / Balance Sheet and oversaw the Brand’s logistics and operations. At Hurley, Reid was directly involved in all dimensions of the Business (i.e., product, marketing, sales, HR) and lead the Organization through complex foreign and domestic legal / tax / trade matters, and was responsible for negotiating licensing / distributor agreements and wholesale discount structures.

Prior to his role at Hurley, Reid was a critical member of Nike’s Global Business Planning Team where he worked directly with the Nike CFO and Brand President to centrally manage the Company’s extensive operating overhead budget (~$7B) and capital investments to ensure expenditures were aligned to the Brand’s strategic priorities.

Reid is a native Californian and holds an MBA from UCLA’s Anderson School of Management, and a BA from UC Santa Barbara.