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Michael Reddy is the current President at Digital Authority Partners. Prior to their current position, they were a Sales Associate at Best Buy from August 2005 to August 2006. In this role, they assisted with store marketing, produced information pamphlets, and helped customers from their first point of contact to the point of sale. From June 2006 to August 2007, Reddy served as the Assistant to the Program Director at the Barrington Area Council on Aging. In this role, they organized and directed monthly community events, directed the bi-weekly senior citizen meal program, and implemented a process that enhanced technology using an access database and excel. In May 2010, Reddy worked as a Supply Chain Consultant at TVS Motor Company in Bangalore. In this role, they reduced logistics costs by 35% by modeling outbound logistics routes to bring a new product from suppliers in China to TVS dealerships in India. Michael was measured on Delivery, Quality, Cost, Productivity, and Results.

Michael Reddy has a Master's Degree in Computer Science from DePaul University and a Management degree in Marketing, Finance from the Krannert School of Management at Purdue University. Michael has certification from Coursera in People Analytics and Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.

Some individuals on their team include Codrin Arsene - Fractional CMO, Yao Ng - Head of Development, and Pranjal Bora - Head of Product.