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Kerstin Krall Walz is a Chief Marketing Officer at Digital Asset Research, focusing on growing the business and increasing brand awareness, trust, loyalty, and retention. As an Independent Contractor, her work includes strategic positioning, brand building, and website development. With experience as Managing Director at Walz Marketing, she helps businesses grow through high-level leadership and tactical project management. Past roles at Saatchi & Saatchi and Young & Rubicam involved working with clients such as I♥NY, Smirnoff, and Lufthansa. Kerstin holds a Bachelor Of Science in Advertising & Public Relations from Texas Christian University and completed Babson College's Women's Entrepreneurial Leadership program. In her early career, she worked at agencies like Bates USA and Maverick Advertising, enjoying accounts like the United States Tennis Association and US Open. Kerstin also had a post-graduate international working adventure with BUNAC in London, which provided a year of scrappy survival and crazy fun.