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Borja Moret Garreta is the CEO of Finan-Optim, a financial consultancy specializing in bank negotiation, economic-financial analysis, working capital management, financial strategy, and reducing financial expenses for companies with a turnover exceeding 3M euros. Borja also works as a CFO at DigiProces since September 2013. Additionally, Borja is a financial advisor at Sistel Group and a collaborating academic at ESADE Business & Law School, providing training in finance, analysis, company valuation, financial planning, and bank negotiation for executive education programs. Borja holds a Master's degree in Financial Management from Esade, as well as degrees in Operational Finance from IESE Business School, Financial Management from EUNCET, and Business Sciences from EUNCET.