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Liviu Sorin POPA is an accomplished Research Manager with extensive experience in the media industry, currently serving in the TV & Radio Sales department at DIGI since September 2015, providing research support for various channels including Digi 24 and DigiSport. Previous roles include Research Manager positions at Initiative Romania, DBV Media House, Media Direction .ro, and Optimedia Romania, where Liviu was responsible for media audience analysis, performance reporting, and strategic support across multiple sectors such as pharmaceuticals, automotive, and cosmetics. Liviu began the career as a Research Analyst in the TV programming department at ABC Plus Media and has collaborated with various public opinion polling companies as a Fieldwork Manager and Interviewer. Educational qualifications include a Post-university degree in Communication and Public Relations from Scoala Nationala de Studii Politice si Administrative and a Bachelor of Arts in Sociology from the University of Bucharest.