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Loo Fun was appointed Chief Home & Fibre Officer on 1 December 2022, overseeing the convergence and fibre business strategy. She is also responsible for managing the brand and marketing services portfolio. Prior to that, she was the Chief Consumer Business Officer of Celcom. Loo Fun has more than 30 years of experience in brand, marketing, and telecommunications. She has held multiple senior leadership roles in the Asia Pacific, including as Regional Chief Marketing Officer of SEEK Asia, Chief Marketing Officer at Vodafone Hutchison Australia, Head of Consumer Marketing at Globe Telecom in the Philippines, as well as various leadership positions at Maxis Communications.