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Lisa Sibbing is currently the Lead Brand Building & Management at diffferent, where Lisa leads a team of about 10 people. Lisa also works as a Strategy Consultant and Senior Strategy Consultant, collaborating with organizations on their brand strategy and innovation pipeline. In addition, Lisa mentors individuals at The Mentoring Club and operates as a Freelance Brand Designer, assisting small businesses with branding services. Lisa has a background in graphic design and branding, having studied at Willem de Kooning Academy Rotterdam and Hyper Island. Lisa also gained experience as a Design Intern and Creative Trainee at various companies before taking on their current roles.