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Emke Hillrichs is a Business Partner Brand & Transformation Strategy at diffferent since August 2013. Previously, they held the role of Strategy Director Retail & Media and Director Brand Strategy & Innovation at the same company. Emke also worked as a Freelance Brand Strategist at Brandvise and as the Head of Strategy at Zum goldenen Hirschen. With a background in strategic planning and communication, Emke has experience in various roles such as Senior Strategy Consultant, Head of Brand & Business Development, and Redaktionsassistenz und Moderation at radio ffn. Emke holds a degree in Medienmanagement (Angewandte Medienwissenschaft) from the IJK - Institut für Journalistik & Kommunikationsforschung.