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Chalaka Bogoda is an accomplished marketing professional with extensive experience in the automotive sector, currently serving as a Lecturer at CIM | The Chartered Institute of Marketing in Sri Lanka since June 2023. Previously, Chalaka held several key positions at Mercedes-Benz AG and DIMO, including Head of Marketing for Passenger Vehicles and Marketing Manager focusing on Customer Insights and Strategy. Responsibilities include strategic analysis, customer engagement initiatives, and developing tactical marketing campaigns. Chalaka's early career involved roles at TATA Motors Sri Lanka, with a strong emphasis on brand development and strategic partnerships. Academically, Chalaka holds an MBA from Anglia Ruskin University, an Associate Member certification from CIM, and has completed CIMA qualifications in management accounting. Recognitions include multiple awards for innovative contributions and exceptional performance in previous roles.