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Carolien Ottjes serves as the Chief Marketing Officer at Diergaarde Blijdorp - Rotterdam Zoo since October 2022, responsible for transitioning the zoo into a leading nature restoration organization. In addition to this role, Carolien has run OTT Concepts since June 2016, focusing on freelance marketing, concept development, and branding. Previous experience includes strategic communications at ZonMw, marketing management at ESET Nederland, and various marketing roles at ORTEC, as well as project management in hospitality and event planning. Carolien holds degrees in Imageneering from Breda University of Applied Sciences and has completed various professional development courses, including storytelling and program management.