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Daniel Hicks started their career in 1997 with the Dick Lovett Group as a sales manager. Over the years, they worked their way up to become the General Manager and later the Head of Business for Dick Lovett BMW, MINI, and Motorrad. In 2016, they joined Dick Lovett BMW Bristol as the Head of Business. Throughout their career, they have had experience working with brands such as BMW, MINI, Chrysler Jeep, Porsche, and Motorrad.

Daniel Hicks attended Wellsway School in Keynsham from 1986 to 1992. No degree or specific field of study is mentioned.