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Leo Neira Guerrini has extensive experience in marketing research, currently serving as the Customer Research VP at Dichter & Neira since July 2006, with prior roles including Marketing Research & Development VP and Marketing Research Regional VP for Northern Central America. Previous experience includes a position as Research Technician at GFK Emer Ad Hoc Research and roles as Country Manager and Project Manager at Dichter & Neira Research Network. Leo's educational qualifications encompass an MBA in Marketing from Southern Illinois University, Executive Education in Customer Insights Tools from Northwestern University's Kellogg School of Management, a Postgraduate Degree in Retail Marketing from ESIC Business & Marketing School, and an MSIM in Marketing Research. Additionally, Leo is pursuing a business program at thePower.