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Karen Johana Roa Lozano is an experienced professional in market research and psychology. Currently serving as an Account Manager at Dichter & Neira Research since March 2021, Karen oversees the development and supervision of both qualitative and quantitative market research projects. Previously, as a Senior Research Executive at SL Consulting from April 2018 to March 2021, responsibilities included data analysis and interpretation. Additionally, Karen has experience in qualitative research through in-depth interviews and has held roles in labor preparation and psychology internships. Karen holds a Bachelor's degree in Psychology from Universidad Manuela Beltrán and a specialization in Market Research and Consumer Behavior from Universidad El Bosque.