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Eduardo Falcones is a seasoned professional in market research and statistics with extensive experience in various roles. Currently serving as Trade Research Manager at Dichter & Neira Research since April 2022, Eduardo previously held the position of Measurement Business Leader at NielsenIQ from January 2013 to March 2022, focusing on providing technical support and leading quality improvement initiatives. Prior to that, Eduardo was the Director of Studies of Panel and Omnibus at IPSA, overseeing household panel operations and generating actionable insights. With a strong foundation in project management as the Chief of Projects at Consultor Apoyo, Eduardo has also contributed to academia as a professor in calculus and statistics. Eduardo holds several degrees from Escuela Superior Politécnica del Litoral, including a Diplomado in Data Science for Business, a Master’s in Market Research, and an Engineering degree in Applied Statistics and Computer Science.