John has been working with the world’s most loved brands for over 20 years in Europe, Africa and North America. He has spearheaded the ‘branded content’ agencies of a number of global media organizations and has launched over 100 media channels, magazines & apps in a variety of verticals from food to fashion, games to gadgets and music to movies.
John has helped tell the stories of such brands as Apple, BT, Best Buy, Sky, Odeon, Sony, NVIDIA & Microsoft, and in the process has generated hundreds of millions of dollars in incremental spend by driving love, loyalty and action from their customers. John is also a mentor and investor for various startups in emerging technologies and media.
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