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Tom Elliott is an experienced finance and strategy professional currently serving as Controller for On-Trade National Accounts at Diageo and previously held senior leadership roles including Vice President for Global Head of Innovation Finance and Director of North American Strategy within the same organization. Prior to Diageo, Tom led market entry into EMEA as General Manager and Head of New Ventures at The Collective UK, contributing to product innovation and direct-to-consumer channel development. At Sainsbury's, Tom was a founding member of the Future Brands venture arm and managed expansion into Asia, while also working as a Management Consultant at PwC. Tom holds an M.Phil. in Management from the University of Cambridge and a B.A. (Hons) in Philosophy, Politics, and Economics from the University of Warwick.