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Jessica Lace is an experienced marketing professional with a strong background in the beverage industry, currently serving as Head of Marketing for Smirnoff in Great Britain at Diageo since July 2017. Previous roles at Diageo include Head of Innovation for cocktails and leadership positions for Gordon's and Tanqueray in Europe. Jessica's career at Diageo began in October 2005, where roles spanned from Content Creation Manager for Guinness Global to various brand manager positions across leading brands like Smirnoff, Red Stripe, and Guinness in different regions. Jessica earned a Bachelor of Arts degree in History and Politics from Newcastle University from 2002 to 2005.