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Jenika Newsum is an accomplished marketing professional with extensive experience in brand management and marketing consulting. Currently serving as a Senior Brand Manager at Diageo since March 2019, Jenika has advanced through various roles including Brand Manager and Associate Brand Manager for Bulleit Frontier Whiskey, as well as Associate Brand Manager for Crown Royal. Prior to Diageo, Jenika worked at Chameleon Collective, providing marketing consulting services to clients in the AI, Digital Marketing, and Retail sectors, while also developing custom events to enhance client engagement. Jenika's early career includes technical support at Georgetown University McDonough School of Business and internships in marketing and brand strategy. Jenika holds a Bachelor of Science degree in Marketing and International Business from Georgetown University McDonough School of Business.