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Ife Odedere, CMktr, MBA, is a seasoned Senior Brand Manager at Diageo with extensive experience in brand management, marketing strategy, and consumer engagement. At Diageo, Ife has successfully led significant campaigns such as the 'Share Goodness Everyday' Brand Purpose Campaign for Malta Guinness, resulting in notable increases in brand awareness. Previous roles include Brand Manager in the Non-Alcoholics Category, Assistant Brand Manager for Malta Guinness, and Territory Sales Manager. Ife also contributed to public health efforts during the Ebola outbreak in Nigeria as a Content Manager at Ebola Alert and holds various marketing qualifications from the Chartered Institute of Marketing, along with an MBA from Quantic School of Business and Technology. Additionally, Ife has a medical background with a Bachelor of Medicine, Bachelor of Surgery (MBBS) from the College of Medicine, University of Lagos, Nigeria.