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Onurcan Eki (He/His)

Head of Growth & Product Marketing at DGB Group

Onurcan Eki is an experienced and multifaceted digital marketing and growth strategist, with over +9 years of expertise driving innovation and crafting impactful user experiences.

Throughout his career, Onurcan has had the privilege of collaborating with diverse business ecosystems across the Netherlands, USA, Ireland, Slovenia, and Czechia, and Turkey guiding over 50 startups to navigate the path to success.

Onurcan's passion lies in leveraging data-driven insights to develop comprehensive product experience strategies. He has honed his skills in areas such as A/B testing, engagement analysis, and conversion rate optimisation, working closely with cross-functional teams in UX design, product strategy, and engineering.

Prior to this, Onurcan's experience in holistic inbound marketing strategies at HubSpot's head partner agency in Turkey has been invaluable. And beyond his professional pursuits, Onurcan is an active volunteer and community contributor. He has organized independent TED events, such as "TEDxHacettepeUniversity," and dedicated time to the AIESEC organisation, ensuring the well-being of the next generation. Currently, he is one of the alumni of the AIESEC since 2016.

With his solution-oriented mindset, attention to detail, and ability to think outside the box, Onurcan is a sought-after digital product professional, committed to leveraging his expertise to deliver actionable insights and drive meaningful impact.

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