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Benita Lipps is a seasoned professional with extensive experience in association management and event coordination. Currently serving as a Partner and leading the Association Management Practice at Dentons Global Advisors, Benita ensures the delivery of high-quality support to European and international associations. In addition, Benita holds the positions of Programme & Content Manager for the European Association Summit, Head of Secretariat for the Cloud Signature Consortium, and Founder of the DaVinci Institute, a think tank focused on collaborative innovation in Europe. Previous roles include Association Manager at the European Society of Association Executives and External Expert Evaluator for the European Commission. Benita's educational background includes an Executive MBA from Quantic School of Business and Technology and advanced degrees in European Culture and Economy, as well as Enterprise Management.