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Mike Aspinall is an experienced professional in the fields of data activation, CRM, and digital marketing. Currently serving as the Data Activation & CRM Manager at DFS, Mike has held various roles including Business Owner at The Crafty Gentleman, CRM Manager and Email Marketing Manager at Sunspel, Digital Manager at Brown Dog, and eCRM Manager at Thorntons. Mike began career development through a graduate scheme, also taking on the interim role of SEO Manager. With a Master's degree in Chemistry from The University of Sheffield and currently pursuing a Bachelor of Science in Data Science at BPP University, Mike combines a strong analytical background with practical experience in customer relationship management and digital strategy.