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Arron Burton has an extensive career at DFS, beginning in January 1996 and progressing to the role of Commercial Director, with responsibilities including the development of online strategies that enhance sales across multiple channels. As Multi-Channel Director, Arron ensured a motivated team focused on delivering exceptional customer service. Previous roles included Director of Online Sales and Online Operations and Compliance Manager, where Arron oversaw operational functions and developed systems for various sales channels, enhancing both sales generation and customer experience. Additionally, Arron served as Compliance Monitoring Officer, establishing controls to meet FSA requirements, and Finance Account Manager, managing finance accounts and integrating new partners. Prior experience includes a position as Valuation Assistant at the Valuation Office Agency from December 1993 to January 1996. Education was completed at Armthorpe.